Reviewing of Ecommerce Security for Customer Satisfaction in Banking S

Question: Discuss about theReviewing of Ecommerce Security for Customer Satisfaction in Banking Sector. Answer: Introduction: Electronic banking is one of the recent tools that is used in the financial services. This is a developed service that provides the customers with the opportunity to gain access to their account and do the transactions online. There are various researches by the authors about the customer satisfaction and the growing internet banking (Agrawal et al., 2014). Detailed Analysis of Related Work: Journal 1: customer perspective on E-business value This article is about the perception of the consumers regarding the internet options in banking and the implementation of customer relationship management is becoming essential. The banking business is facing challenges with the improving and attracting the customers. The platform of e commerce would be accepted by the customers with the passage of time and by increasing the awareness and educating those (Safeena Date, 2015). Journal 2: determinants of satisfaction with E-banking: The journal is about the research that would contribute to the field of satisfaction from the users of internet banking perception. The analysis has been done about the relationship between the satisfaction with the internet banking and the various variables such as usefulness, accessibility, ease and trust. The article provided with the various factors that would determine the satisfaction of the customers in suing the internet banking (Libana-Cabanillas et al., 2013). Research Issues: Some of the study conducted was in reference to a single financial institutions and the data taken was limited and therefore it is necessary to take caution to generalize the findings. Therefore the sample taken cannot be regarded as the representative of the population. There is a lack of convenience sampling techniques and it does not match with the respondents profile (Shaikh Karjaluoto, 2015). Proposed Solution by the Authors Related to the Research Issues: The authors suggested that there needs to be the satisfactory fit of the model used in the research techniques and so that it would form a reliable basis for comparison Experimental Analysis Related to Improve the Solutions: The situation is analyzed by using the research methodology and the mean performance of two or more groups on an appropriate test compared by the investigators and there is also a need to distinguish between the explanatory variable and unexplanatory variable in case of experimental analysis (Toufaily Perrien, 2013). Conclusion: The discussion about the perception of the customers with regard to the internet banking is discussed using the two journals taken. The research conducted has several issues of data representation which would be solved using the experimental analysis. The sampling technique used is not appropriate in the research conducted and the article taken concludes that the awareness and the security factor is the main reasons for the internet banking obstacles.Recommendation: The researcher should make use of the appropriate sampling technique that would represent the population for which the research is being conducted. The word of mouth factor also needs to be investigated in the research. The citation should be exercised to generalize the results Reference: Agrawal, V., Tripathi, V., Seth, N. (2014). A Conceptual Framework on Review of E-Service Quality in Banking Industry.International Journal of Social, Education, Economics and Management Engineering,8(12), 3745-49. Ayo, C. K., Oni, A. A., Adewoye, O. J., Eweoya, I. O. (2016). E-banking users behaviour: e-service quality, attitude, and customer satisfaction.International Journal of Bank Marketing,34(3), 347-367. Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., Lim, K. H. (2014). Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms.Mis Quarterly,38(2), 407-427. Jackson, L. (2016). E-commerce. Big data, big security and the value for customers and companies. Libana-Cabanillas, F., Munoz-Leiva, F., Rejn-Guardia, F. (2013). The determinants of satisfaction with e-banking.Industrial Management Data Systems,113(5), 750-767. Safeena, R., Date, H. (2015). Customer perspectives on e-business value: case study on internet banking.The Journal of Internet Banking and Commerce,2010. Shaikh, A. A., Karjaluoto, H. (2015). Mobile banking adoption: A literature review.Telematics and Informatics,32(1), 129-142. Toufaily, E., Ricard, L., Perrien, J. (2013). Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model.Journal of Business Research,66(9), 1436-1447.